Creating a Personal Brand on Social Media

Social media can be a great tool for individuals looking for employment no matter what position they are currently in. Websites such as LinkedIn have been developed as a professional social network, however, people may be surprised to hear that Facebook and Twitter can also be used to find employment. Marketing on social media can sometimes be hard, especially for the younger generations where it is a habit to use these sites for personal reasons. Here are some tips to find a job on social media:

1. LinkedIn: One of the good things about LinkedIn is that there is no page limit. This means individuals can add all things they find relevant and avoids the process of eliminating some experiences. It also means you can include as many recommendations from colleagues or previous employers to expand on your descriptions of your experiences. You can also include all of your relevant work experience and skills you've developed. Finally, make sure you are active, make meaningful connections and join relevant groups. Engagement shows employers your dedication and enthusiasm for the job search.

2. Twitter: Your Twitter bio should outline your general interests, your current position and the field you are working in. If you are actively seeking a job make sure to follow companies you are interested in and influential users in your field. Finally, use hashtags, retweets and favorites to get noticed by professionals! Just make sure they are relevant and appropriate.

3. Facebook: Work on making your profile professional rather than personal. Begin by untagging or deleting any content that you think is inappropriate and make your profile as private as possible (aside from your employment history, location and professional skills and interests). Look for groups that focus on issues you are interested in and that other professionals in your field making it easier to network. Sometimes you may find job postings in these groups!

In general, make sure to create your own online personal brand. This can help you identify what makes you different and unique about you compared to everyone else. Using keywords can help employers who are searching for specific skills find you online. Finally, don't use inappropriate words or statements! This will weaken your personal brand and make you stand out in the wrong way to employers.

Career Services at Brock University has tons of resources on social networking for career success including books, handouts and magazines!

Sarah Mitchinson
Senior Career Assistant