Personal branding is a new concept that involves identifying what you can bring to an employer that is specific and individual to you. A personal brand is a short statement of your individual mix of skills, qualities, interests and/or emotions that are constant no matter where you go. It is a broadcast message about your character and performance. A personal brand can be very useful if applied consistently through in person, and online communications (think e mail signature, linkedin, work related twitter, networking cards). The use of a personal brand helps you attract people that are like minded which will benefit you when you enter their work environment. It gives you top of mind status, credibility, and is associated with perceived value. More importantly, it can help set you apart from other job seekers! Let people know who you are and what you can do for them without a 30 second elevator speech. Having a living personal brand is all about you. Its not about how long you have been building your skills and experiences but how well you have been doing them.
Here are some questions to help you build your brand:
- How do I make people feel?
- How do people benefit by working with me?
- What are the words I would use to describe my work?
- What do I do ( or have) that makes me stand out from other people?
Keep your brand statement short and sweet to capture the essence of who you are and what you have to offer.
Search online for some different examples, but keep in mind that everyone does it a little differently.
If you have any questions you are more than welcome to come in to the Career Resource Centre to talk to any of our Career Assistants!
- Becky W.
3rd year Tourism and Environment
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